Job Description

Job Description: Business Development Manager – Events Department: Business Development / Client Servicing Location: Gurgaon Employment Type: Full-Time About the Role We are looking for a dynamic and results-driven Business Development Manager – Events to drive new business acquisition and revenue growth for our agency's events and experiential marketing vertical. The ideal candidate will have a strong network in the industry, a sharp eye for chance, and the ability to convert leads into long-term client relationships. Key Responsibilities • Identify, prospect, and pursue new business opportunities for BTL/experiential/event-based mandates (corporate events, brand activations, exhibitions, product launches, conferences, if applicable, etc.) • Build and maintain a strong sales pipeline through networking, cold outreach, referrals, and industry events • Prepare and deliver compelling pitches, proposals, and presentations to prospective clients • Collaborate with the creative, production, and operations teams to develop winning event concepts and accurate costings • Negotiate commercial terms, contracts, and close deals within approved margins • Maintain and grow relationships with existing clients to identify upsell/cross-sell opportunities • Track market trends, competitor activity, and emerging opportunities in the events/advertising space • Represent the agency at industry events, trade shows,



and networking functions • Maintain accurate records of leads, pipeline status, and revenue forecasts (CRM reporting) • Work closely with the finance team to ensure timely invoicing and payment collection from clients • Meet or exceed monthly/quarterly/annual revenue and client acquisition targets Requirements • Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field (MBA preferred) • 2–6 years of experience in business development/sales, preferably within an advertising, events, or experiential marketing agency • Proven track record of meeting or exceeding sales targets • Strong existing network of corporate clients, brand managers, or marketing decision-makers is a plus • Excellent communication, negotiation, and presentation skills • Ability to understand client briefs and translate them into commercially viable event solutions • Comfortable working under tight deadlines and managing multiple pitches simultaneously • Proficiency in MS Office/Google Workspace; familiarity with CRM tools is a plus • Willingness to travel for client meetings and site visits as required What We Offer • Competitive fixed salary plus performance-based incentives • Opportunity to work with a creative, fast-paced team on high-visibility brand campaigns and events • Exposure to leading clients across industries • Growth path into senior BD/leadership roles

📌 BD Event Manager (Gurugram)
🏢 Cog Culture
📍 Gurugram