Job Description

Social Media Manager (Digital Marketer)

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Location: Malad East, Mumbai

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Experience: 2-3 years

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Salary: Up to ₹55,000 per month

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Employment Type: Full-time

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About the Role

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We are looking for a creative and strategic Social Media Manager to build and strengthen brand's presence across social media platforms. The ideal candidate will have a solid understanding of content creation, B2B marketing, social media trends, and storytelling.

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You will be responsible for planning, creating, publishing, and optimizing content while collaborating with marketing, sales, leadership, and design teams.

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Key Responsibilities

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Content Strategy & Execution

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- Develop and manage social media calendars aligned with business goals and campaigns.
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- Create engaging content for LinkedIn, X (Twitter), Instagram, YouTube, and other relevant platforms.
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- Write compelling captions, thought-leadership posts, employee advocacy content, and campaign creatives.
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- Repurpose blogs, case studies, webinars, reports, and industry insights into engaging social content.
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Brand Building

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- Strengthen Segumento's positioning as an Audience Intelligence and Data Solutions leader.
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- Work with leadership to develop personal branding and thought-leadership content.
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- Drive employee engagement and social media advocacy initiatives.
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Community Management

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- Monitor social media channels and respond to comments, messages, and engagement opportunities.
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- Build relationships with industry professionals, partners, agencies, and relevant marketing communities.
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- Track brand mentions and conversations within the digital advertising and technology ecosystem.
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Performance & Analytics

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- Track social media performance and prepare monthly reports.
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- Analyze engagement, follower growth, content performance, and campaign results.
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- Identify areas for improvement and recommend data-driven strategies.
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Trend Monitoring

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- Stay updated with social media trends, platform updates, AI tools, and emerging content formats.
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- Identify relevant trending topics and convert them into engaging brand content.
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Desired Skills & Qualifications

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- 2–3 years of experience in social media management, digital marketing, or content marketing.
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- Excellent written and verbal communication skills.
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- Strong understanding of LinkedIn and B2B social media marketing.
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- Familiarity with social media scheduling and analytics tools.
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- Basic knowledge of Canva, Figma, Adobe Creative Suite, or similar design tools.
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- Strong content creation and storytelling skills.
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- Highly organized with excellent attention to detail.
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- Ability to manage multiple projects and deadlines simultaneously.
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Preferred Qualifications

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- Experience with B2B SaaS, AdTech, MarTech, Data, or Technology brands.
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- Experience creating reels, short-form videos, and other video content.
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- Familiarity with AI-powered content creation tools.
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- Understanding of founder and leadership personal branding on LinkedIn.
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Why Join Us?

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- Opportunity to work with an innovative Data & Audience Intelligence brand.
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- Exposure to B2B marketing, technology, and digital advertising.
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- Opportunity to work closely with leadership and contribute to brand strategy.
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- Creative and growth-oriented work environment.
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Interested candidates can apply with their updated resume and relevant social media/content portfolio.

📌 Social Media Manager (Mumbai)
🏢 Zafify
📍 Mumbai