General Manager – Business (Institutional , Project & Retails) - Wire & Cable Business

Location: Pune, Maharashtra

Experience: 20+ Years

Industry: Electrical Wires & Cables

Business Responsibility: ₹400 Crore+

Market: Pune & Western Maharashtra

Role Overview

We are looking for a senior General Manager – Business with 20+ years of experience in the Electrical Wires & Cables industry to lead the Pune business.

The candidate will have end-to-end responsibility for a ₹400 Crore+ business, covering Institutional/Project Sales, Retail & Channel Sales, along with team leadership, profitability and market expansion.

Strong and current experience in the Pune/Western Maharashtra market is mandatory.

Key Responsibilities

- Take complete ownership of the Pune business, including revenue, margins, profitability and collections.
- Drive a ₹400 Crore+ business through Institutional, Project, Retail and Channel Sales.
- Develop and execute business strategies for Pune and Western Maharashtra.
- Manage relationships with major EPCs, electrical contractors, consultants, builders, developers, industries, institutions, dealers and distributors.
- Drive project enquiries, specifications, RFQs, negotiations and order closures.
- Strengthen and expand the dealer/distributor network and drive secondary sales.
- Build strong relationships with key institutional and strategic customers.
- Lead,



mentor and develop a large sales organisation covering Institutional and Retail/Channel businesses.
- Monitor market trends, competitor activity, pricing and market share.
- Ensure achievement of revenue, margin, collection and profitability targets.
- Work closely with HO, Finance, Supply Chain, Manufacturing and other functions.

Mandatory Requirements

- 20+ years of overall experience, with substantial experience in Electrical Wires & Cables – Mandatory.
- Currently/recently handling a ₹400 Crore+ business – Mandatory.
- Robust experience across Institutional/Project + Retail/Channel Sales.
- Current/recent experience handling Pune & Western Maharashtra market – Mandatory.
- Strong existing network with dealers, distributors, electrical contractors, EPCs, consultants and institutional customers.
- Proven experience managing a large sales team and business unit.
- Strong commercial, negotiation, P&L; and business leadership capabilities.

Ideal Candidate

Candidates currently working as GM / Business Head / Regional Head / Zonal Head / DGM / AGM – Sales with established Electrical Wire & Cable manufacturers, and who are currently responsible for a ₹400 Crore+ business in the Pune/Western Maharashtra market, will be preferred.

Candidates not meeting the three core criteria — Electrical Wires & Cables, ₹400 Cr+ business exposure and Pune/Western Maharashtra market experience — will not be considered.

📌 General Manager - Wire & Cable Business (Pune)
🏢 Talent Integrators
📍 Pune