Job Responsibilities
Manage and optimize Google Ads and Meta Ads campaigns.
Plan and execute paid campaigns for lead generation and business growth.
Conduct keyword research, audience targeting, retargeting, and campaign optimization.
Monitor CPC, CPL, CTR, CPA, conversions, and ROAS.
Manage campaign budgets and improve overall ad performance.
Create and test ad copies, creatives, audiences, and landing pages.
Track campaign performance and prepare regular reports.
Coordinate with the content/design team for ad creatives.
Stay updated with the latest Google and Meta advertising trends.
Requirements
2–3 years of hands-on experience in SEM/Paid Media/Performance Marketing.
Robust experience with Google Ads and Meta Ads Manager.
Positive understanding of lead generation and conversion optimization.
Knowledge of Google Analytics/GA4, conversion tracking, and remarketing is preferred.
Strong analytical and communication skills.