Department: CRM / Sales / Customer Growth
Experience: 1–3 Years
Location: Kolkata | Full time
About the Role
SEVORA is looking for a CRM & Clienteling Executive to manage customer communication, lifecycle marketing and personalised customer selling.
The role combines CRM, WhatsApp, Push Notifications, Email, SMS and direct customer follow-up to increase conversion, repeat purchases and customer lifetime value.
Key Responsibilities
Manage SEVORA's customer lifecycle from first interaction to repeat purchase.
Plan and execute Push Notification, Email, SMS and WhatsApp campaigns.
Manage abandoned cart and abandoned Try At Home follow-ups.
Identify high-intent customers and personally follow up through calls and WhatsApp.
Understand customer preferences, purchase history and requirements.
Recommend relevant products and collections.
Cross-sell and upsell complementary products.
Reactivate inactive and dormant customers.
Build personalised campaigns for high-value and VIP customers.
Develop occasion-based campaigns around Puja, weddings, parties, birthdays, travel and other events.
Coordinate with Fashion Stylists for high-value customers.
Maintain accurate customer profiles and preferences in CRM.
Monitor campaign performance and customer behaviour.
Test different messaging, offers and customer journeys.
Identify opportunities to increase repeat purchase and customer LTV.
Work closely with Sales, Marketing, Styling and Growth teams.