Key Responsibilities
Develop and execute the Group's digital marketing strategy aligned with business objectives.
Drive performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other digital platforms.
Plan and optimize lead generation campaigns to improve ROI, CPL, CAC, ROAS, and customer acquisition.
Lead SEO, website optimization, user experience, and conversion rate optimization initiatives.
Build and implement integrated digital branding and corporate communication strategies.
Develop content marketing strategies including blogs, case studies, videos, email campaigns, brochures, and thought leadership content.
Manage marketing automation, CRM integration, lead nurturing, and customer journey mapping.
Monitor marketing performance using Google Analytics 4, Google Tag Manager, Search Console, CRM dashboards, and other analytics platforms.
Prepare executive dashboards and provide data-driven business insights and strategic recommendations.
Develop and manage annual digital marketing budgets while maximizing campaign profitability.
Manage external agencies, media partners, technology vendors, and marketing service providers.
Build, mentor,



and lead a high-performing digital marketing team while fostering innovation and accountability.

Required Qualifications
Bachelor's Degree in Marketing, Business Administration, Communications, Engineering, or a related field.
MBA in Marketing/Digital Marketing/Business Management preferred.
Certifications in Google Ads, Google Analytics (GA4), Meta Blueprint, HubSpot, Salesforce, SEMrush, or similar platforms will be an advantage.

Experience Required
8–12 years of progressive experience in Digital Marketing.
Minimum 5 years of experience in a leadership role.
Proven experience managing multiple brands, business units, or diversified organizations.
Solid expertise in performance marketing, SEO, analytics, marketing automation, and digital transformation initiatives.

Skills Required
Digital Marketing Strategy
Performance Marketing (Google & Meta Ads)
SEO & SEM
Google Analytics (GA4)
Marketing Automation & CRM
Lead Generation
Brand Management
Website & Conversion Optimization
Budget & Vendor Management
Data Analytics & Reporting
Team Leadership

Pay: ₹100,000.00 - ₹150,000.00 per month

Advantages:
Provident Fund

Work Location: In person

📌 Digital Marketing Head Noida (India)
🏢 Akasa Coworking
📍 India