iApp Technologies LLP is looking for a results-driven ASO Specialist to optimize and scale our mobile applications across the App Store and Google Play. Since our primary focus is on iOS applications, robust hands-on experience in iOS ASO is mandatory.
The ideal candidate should have a deep understanding of app ranking algorithms, keyword research, store listing optimization, and performance tracking. You will play a key role in improving app visibility, increasing organic installs, and optimizing conversion rates.
Key Responsibilities: iOS ASO (Mandatory)
Develop and execute ASO strategies for iOS applications
Optimize App Title, Subtitle, and Keyword Field
Conduct in-depth keyword research and competitor analysis
Improve app discoverability and ranking
Manage ratings and reviews strategy
Perform localization and store listing optimization
Conduct A/B testing and Store Listing Experiments
Track and analyze key ASO KPIs:
Impressions
Downloads / Installs
Conversion Rate
Manage In-App Events
Contribute to monetization strategies (In-App Purchases, subscriptions, ad placement)
Publish and update apps via App Store Connect
Android ASO
Optimize Play Store listings (Title, Short Description, Long Description)
Manage and analyze performance using Google Play Console
Run Store Listing Experiments and Custom Product Pages (CPP)
Improve app ranking and discoverability
Contribute to monetization strategy (subscriptions, in-app purchases, ads)
ASO Tools (Mandatory – Hands-On Experience with at Least One)
AppTweak
Sensor Tower
Mobile Action
AppRadar
data.ai
FoxData
Or similar ASO tools
Required Skills
Strong understanding of ASO fundamentals
Good to Have
Experience with Apple Search Ads, Google App Campaigns, or Meta Ads
International ASO experience (USA market preferred)
Experience managing both iOS and Android applications
Understanding of user acquisition strategies
Required skills :
Data-driven mindset with analytical skills
Experience tracking and improving conversion rates
Robust keyword research and competitor analysis capabilities
Ability to manage both iOS and Android store listings
Good communication and reporting skills
Job Types: Full time, Permanent
Experience:
ASO specialist : 4 years (Preferred)
IT Field: 4 years (Preferred)