Roles and Responsibilities
Manage channel sales activities, including dealer development, management, and secondary sales.
Develop and maintain relationships with primary retailers, contractors, architects, and distributors to drive business growth.
Identify current opportunities for product range selling through general trade channels.
Convert leads into actual sales by effectively communicating product features and advantages.
Collaborate with cross-functional teams to achieve sales targets.
Driving revenue targets of the assigned territory by product & segment
Payment Collection as per MYKL credit policy
New Channel appointment - Identify & appoint high potential outlets in exisitng & new towns.
Exisitng Channel Management (Retention & Growth) - Primary & Secondary Channel Partners development & achieve their set targets




Market penetration - Current town penetration, Increase numeric reach & weighted reach as per MYKL guidelines
Promotional Activities - Inshop meets, Onsite meets, Mason Meets, Retailer Meets & other BTL activities
Influencer Management - Enrollment & development of Rishta users (Masons / Contractors), Engaging with architects / engineers / standalone builders for demand generation.
Product Range Selling & Maket Penetration New product launches if any.
Market Insighting - Competition Analysis, Intelligence & Counter Share gain from exisitng channel.
Market working - As per DRCP & frequency norms
Lead Management system - Site working & conversions

📌 Sales Executive Shahjahanpur
🏢 MYK Laticrete
📍 Shahjahanpur