Job Description – SEO Specialist

Position:
SEO Specialist

Experience:
3–4 Years

Location:
Bhubaneswar, Odisha

Employment Type:
Full time

Job Summary

We are looking for an experienced
SEO Specialist
with 3–4 years of hands-on experience in
On-Page SEO, Off-Page SEO, and Technical SEO
. The candidate will be responsible for improving website rankings, organic traffic, search visibility, and overall SEO performance.

Key Responsibilities
Plan and execute effective
On-Page, Off-Page, and Technical SEO
strategies.
Conduct keyword research, competitor analysis, and search intent analysis.
Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
Build and manage high-quality backlinks through ethical link-building practices.
Identify and fix technical SEO issues including crawlability, indexing, broken links, site structure, and page speed.
Monitor keyword rankings, organic traffic, and website performance.
Perform regular SEO audits and implement improvement strategies.




Work with content and development teams to ensure SEO-friendly website and content practices.
Analyze Google Search Console and Google Analytics data.
Prepare regular SEO performance reports and recommendations.

Required Skills
Strong knowledge of
On-Page, Off-Page & Technical SEO
.
Excellent understanding of keyword research and competitor analysis.
Experience with
Google Search Console & Google Analytics
.
Knowledge of SEO tools such as
SEMrush, Ahrefs, Ubersuggest, Screaming Frog
, etc.
Understanding of HTML, website structure, XML sitemap, robots.txt, canonical tags, and schema basics.
Robust analytical and problem-solving skills.
Valuable knowledge of Google search algorithms and SEO best practices.

KPI / KRA
Improvement in organic traffic and keyword rankings.
Growth in qualified organic leads.
Number and quality of backlinks generated.
Improvement in website technical SEO health.
Successful completion of SEO audits and

📌 Search Engine Optimization Specialist Bhubaneswar
🏢 Digital Ratha
📍 Bhubaneswar