Job Description: Operations Manager & Media Planner

This role is a unique hybrid of
strategic foresight
and
technical execution
. We are looking for a precision-oriented qualified who can bridge the gap between high-level media planning and the "nuts and bolts" of programmatic execution.

The ideal candidate doesn't just pull levers in a DSP; they understand the
why
behind the strategy and can translate a media plan into a high-performing reality.
Role Overview
Position:
Operations Manager / Media Planner
Focus:
End-to-end Programmatic execution, Media Strategy, and Performance Analytics.
Goal:
To design data-driven media plans and ensure flawless technical execution across all digital platforms.
Experience Level
: 2years - 5years in media planning/programmatic advertising.
Key Responsibilities
Media Planning & Strategy
Plan Architecture:
Develop comprehensive media plans, defining transparent deliverables, flight dates, and budget allocations.
Audience Design:




Build sophisticated audience segments and ad cohorts based on client briefs and historical data.
Inventory Mapping:
Identify the best "pools" and supply sources to meet specific KPI requirements.
Ad Operations & Campaign Management
DSP/SSP Orchestration:
Handle end-to-end setup within Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs).
PMP Management:
Negotiate and execute Private Marketplace (PMP) deals and Programmatic Guaranteed (PG) setups.
Technical Implementation:
Oversee pixel placement, tracking parameters, and creative QA.
Optimization & Analytics
Daily Maintenance:
Maintain daily campaign trackers to ensure pacing and performance are on target.
Active Optimization:
Perform daily bid adjustments, site-list scrubbing, and frequency capping tweaks to maximize ROI.
Reporting & Insights:
Generate "End of Campaign" (EOC) reports that go beyond the numbers to provide actionable creative and performance analysis.
Required Skills & Experience

Category

Requir

📌 Manager Brand Ops & Media Planning Gurugram
🏢 Prismatix
📍 Gurugram