Job Description – PPC Specialist
Lead Generation | International Travel – US Process

Company:
Assistara Global Service Ltd.

Location:
Sector 136, Noida

Experience:
Minimum 6 Years

Process:
International Travel – US Market

Employment Type:
Full time

Job Summary

Assistara Global Service Ltd. is seeking an experienced
PPC Specialist
with robust expertise in
lead generation through Pay-Per-Click (PPC) campaigns
for the US International Travel market. The candidate will be responsible for planning, executing, optimizing, and managing PPC campaigns to generate high-quality travel leads and maximize campaign performance and ROI.

Key Responsibilities
Plan, create, launch, and manage
PPC campaigns targeting the US International Travel market
.
Develop effective paid search strategies to generate high-quality and relevant travel leads.
Manage campaigns across platforms such as
Google Ads, Bing Ads, and other relevant paid advertising platforms
.
Conduct keyword research, competitor analysis, audience targeting, and search-term analysis.




Create and optimize ad copies, landing pages, and campaign structures to improve lead generation.
Monitor key campaign metrics including
CPC, CTR, CPL, conversion rate, lead quality, and ROI
.
Continuously optimize bids, keywords, budgets, ad groups, and targeting to improve campaign performance.
Identify negative keywords and eliminate irrelevant traffic to improve lead quality.
Track and analyze campaign performance and prepare regular performance reports.
Work closely with the sales and travel operations teams to ensure generated leads meet business requirements.
Analyze lead quality and conversion data to improve PPC strategies and campaign effectiveness.
Manage PPC budgets efficiently while maintaining desired CPL and ROI.
Stay updated with changes in paid advertising platforms, search trends, and digital marketing practices.
Develop strategies to increase
lead volume, lead quality, and conversion oppor

📌 Ads Ppc Executive U S Travel Noida
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