Role: SEM / Performance Marketing Intern (Meta Ads & Google Ads)

Duration: 6 Months

Location: Kolhapur (In office / Hybrid)

Stipend: Month 1: Unpaid (Training & Evaluation) | Months 2–6: ₹2,000 to ₹5,000/month (Performance-based)

About the Role

We are seeking an analytical, data-driven, and proactive SEM / Performance Marketing Intern to support paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. In this role, you will gain hands-on experience in campaign structuring, audience targeting, ad copywriting, conversion tracking, and budget optimization for live client projects.

Key Responsibilities
Meta Ads (Facebook & Instagram):
Assist in building, launching, and managing paid campaigns for lead generation, brand awareness, website traffic, and sales.
Conduct audience research using detailed demographic targeting, lookalike audiences, and custom retargeting lists.
Coordinate with creative teams (designers and video editors) to test different ad creatives, hooks, and formats (carousels, single image, reels).
Google Ads (Search,



Display & Local):
Conduct high-intent keyword research, negative keyword planning, and competitor ad analysis.
Assist in setting up Google Search, Performance Max (PMax), and Local Call campaigns.
Write high-converting ad copies, headlines, and descriptions, while optimizing ad extensions (sitelinks, callouts, call assets).
Tracking & Analytics:
Assist in verifying Meta Pixel events and Google Ads conversion tracking.
Monitor daily budgets, cost-per-click (CPC), cost-per-lead (CPL), and return on ad spend (ROAS).
Prepare structured weekly and monthly ad performance reports with actionable insights.

Requirements & Skills
Basic understanding of digital marketing funnels (Top of Funnel, Middle of Funnel, Bottom of Funnel) and paid media terminology (CPC, CTR, CPM, CPL, ROAS).
Familiarity with Meta Ads Manager and Google Ads dashboards (coursework, certifications, or self-learning).
Positive wr

📌 Performance Marketing Intern Kolhapur
🏢 Infinity Technology Hub
📍 Kolhapur