We’re looking for a strategic yet hands-on Manager – Social Media & Content to lead HRX’s social media presence, content strategy and brand storytelling. The role will drive end-to-end social planning and execution while ensuring a consistent, culturally relevant and high-quality brand presence across platforms.

Role Responsibilities
Own and drive HRX’s social media and content strategy across platforms.
Lead content planning, calendarisation and execution across campaigns, launches and key brand moments.
Ensure a consistent HRX brand voice across social content, influencer communication, UGC and PR integrations.
Work closely with internal teams and agencies to take campaigns and content from concept to execution.
Lead influencer and creator strategy, including content conceptualisation and approvals.
Manage agencies and oversee creative output to ensure quality, consistency and strategic alignment.
Identify relevant trends, formats and cultural opportunities to strengthen the brand's social presence.
Support content and communication strategy for events,



partnerships, communities and on-ground activations.
Collaborate with PR, partners and cross-functional teams to ensure alignment across external communication.
Track content performance and leverage insights to continuously improve engagement and effectiveness.

Requirements
5–7+ years of experience in social media, content or digital marketing.
Proven experience managing a brand's social media and content ecosystem end-to-end.
Solid understanding of content strategy, digital culture, influencer marketing and platform trends.
Experience managing creative or social media agencies and multiple stakeholders.
Robust creative and strategic thinking with excellent attention to brand consistency.
Ability to independently manage projects from ideation to execution.
Experience in sports, fitness, fashion or lifestyle brands will be a solid advantage.
Excellent communication, presentat

📌 Manager – Social Media Bandra West
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📍 Bandra West