We are seeking a data-driven, strategic, and creative Performance Marketing Specialist to lead and scale our digital marketing efforts across paid search, social media, display, influencer marketing, and more. The ideal candidate will have a robust background in digital advertising, a passion for data analysis, and the ability to collaborate across departments to drive growth and ROI in a multi-brand, B2C workplace.

Key Responsibilities
Develop and Execute Performance Marketing Strategies
Design and implement data-driven marketing plans across platforms such as Meta, Google Ads, TikTok, and influencer networks.
Drive customer acquisition, retention, and revenue growth through cutting-edge digital strategies.
Market Research & Competitive Analysis
Conduct in-depth market research to understand customer behavior, trends, and preferences.
Monitor competitor strategies and identify market opportunities and threats.
Campaign Management & Optimization
Plan, execute, and continually optimize paid campaigns.
Manage audience segmentation, ad creatives,



bid strategies, and budget allocation.
Continuously test, learn, and iterate to improve performance.
Data Analysis & Reporting
Track and analyze key performance metrics using tools such as GA4, Meta Reporting, and Looker Studio.
Provide actionable insights and regular performance reports to stakeholders.
Implement tracking solutions and attribution models across the marketing funnel.
Budget Management
Efficiently allocate and manage large-scale marketing budgets across channels.
Ensure optimal spend efficiency and ROI while adhering to financial targets.
Cross-Functional Collaboration
Collaborate with design, product, sales, and content teams to ensure cohesive messaging and seamless customer journeys.
Align marketing efforts with company goals and other departmental initiatives.
Marketing Technology & Tools
Leverage marketing automation tools and analytical platforms

📌 Performance Marketing Specialist Kochi
🏢 SM BROS GROUP GENERAL TRADING
📍 Kochi