Job Role: Digital Marketing Executive – Google Ads / Performance Marketing

Job Description
Plan, execute, optimize, and scale Google Ads campaigns for real estate projects.
Generate high-quality real estate leads while maintaining cost-effective campaigns.
Manage campaign budgets and optimize performance to improve ROI and ROAS.
Monitor campaign performance and implement data-driven optimization strategies.
Continuously work toward reducing Cost Per Lead (CPL) and improving lead quality.
Analyze campaign data and prepare weekly and monthly performance reports.
Conduct keyword research, competitor analysis, and audience targeting.
Optimize landing pages to improve conversion rates.
Work independently to achieve defined performance and lead-generation targets.

Key Responsibilities
Google Ads Campaign Management:
Plan and manage Google Search Campaigns.
Set up and optimize Display Campaigns.
Manage Performance Max (PMax) campaigns.
Scale successful campaigns while maintaining lead quality and target CPL.
Manage advertising budgets effectively.





Conversion Tracking & Analytics
Set up and maintain conversion tracking using Google Tag Manager (GTM).
Configure and monitor Google Analytics 4 (GA4).
Track campaign conversions and user behaviour.
Analyze marketing data to identify optimization prospects.

Lead Generation & Optimization
Develop strategies to generate quality leads for real estate projects.
Monitor lead quality and campaign performance.
Optimize keywords, audiences, advertisements, and bidding strategies.
Reduce CPL while improving lead quality and conversion rates.
Optimize landing pages for better campaign performance.

Required Skills
Google Search Campaigns
Google Display Campaigns
Performance Max (PMax)
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Conversion Tracking
Landing Page Optimization
Budget Management
Lead Generation Strategy
Keyword Research
Competitor Analysis
Analy

📌 Digital Marketing Executive Hyderabad
🏢 JobTrade
📍 Hyderabad