Job Description – Meta Marketing Specialist

Company: LearnifyOps Pvt. Ltd.
Position: Meta Marketing Specialist
Experience: Minimum 1 Year in International EdTech
Employment Type: Full time
Industry: International EdTech / Education Technology

About the Role

LearnifyOps Pvt. Ltd. is looking for a Meta Marketing Specialist with a minimum of 1 year of experience in International EdTech Marketing or International Marketing.

The ideal candidate will be responsible for planning, executing, and optimizing Meta advertising campaigns targeting international audiences, with a strong focus on lead generation, campaign performance, and business growth.

Key Responsibilities
Plan and execute Meta Ads campaigns across Facebook and Instagram for international markets.
Manage campaigns focused on lead generation, conversions, and customer acquisition.
Conduct audience research and develop effective targeting strategies for international audiences.
Create and test different ad creatives, copy, audiences, and campaign strategies.




Monitor campaign performance and optimize budgets to improve CPL, CTR, conversion rates, and ROI.
Analyze campaign data and prepare regular performance reports.
Conduct A/B testing to identify high-performing creatives and audiences.
Work closely with the Sales, Counselling, and Creative teams to improve lead quality and conversions.
Stay updated with Meta Ads Manager, advertising trends, audience behavior, and international marketing strategies.
Identify recent opportunities to scale campaigns across international markets.

Requirements
Minimum 1 year of experience in International Meta Marketing, International Marketing, or International EdTech Marketing (Mandatory).
Hands-on experience with Meta Ads Manager.
Understanding of Facebook and Instagram advertising campaigns.
Experience in international lead generation and performance marketing.
Robust understanding of audience targeting, retargeting, campaign optimization, and co

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