Creative Strategist – Reels & Performance Ads

Company: FUBS
Location: Pimpri-Chinchwad, Pune
Job Type: Full time, Work from Office
Salary: ₹50,000–₹60,000 per month
Experience: 2–4 years

About FUBS

FUBS is a rapid-growing D2C jewellery and gifting brand. We create unique jewellery and gifting experiences for women.

We are looking for a creative, trend-aware and data-driven Creative Strategist who can develop video concepts that capture attention, strengthen the brand and generate sales.

Key Responsibilities
Develop concepts for Instagram Reels, Meta ads, UGC, product launches and brand videos.
Research trends, competitors, customer behaviour and new content formats.
Create weekly and monthly creative plans for different products and audiences.
Write engaging hooks, Hinglish scripts, dialogues, captions and calls to action.
Prepare shoot-ready briefs containing scripts, shot breakdowns, references and editing directions.
Create multiple hooks and variations for every key concept.
Brief and guide content creators, videographers and editors.




Plan and supervise shoots and ensure timely delivery of creatives.
Review edits and provide clear, actionable feedback.
Work with the performance-marketing team to analyse hook rate, watch time, CTR, CAC and ROAS.
Identify why creatives performed well or poorly and develop new tests accordingly.
Maintain a record of concepts, hooks, creators and formats tested.

Candidate Requirements
2–4 years of experience in creative strategy, social-media content, advertising or a similar role.
Strong portfolio of Reels, digital advertisements or consumer-brand campaigns.
Excellent understanding of Instagram Reels, Meta ads and short-form video content.
Strong English, Hindi and Hinglish writing abilities.
Ability to create natural, relatable and non-ad-like scripts.
Understanding of Indian consumer behaviour, gifting, jewellery and social-media culture.
Basic knowledge of CTR, hook rate, watch ti

📌 Creative Strategist Pune (India)
🏢 Fubs
📍 India