PERFORMANCE MARKETING EXECUTIVE

Company:
Lavender Bakery & Desserts

Location:
Mumbai

Experience:
2–3 Years

Salary:
₹20,000 – ₹30,000 per month

Employment Type:
Full time

ABOUT THE ROLE

We are looking for a
Performance Marketing Executive
to join Lavender Bakery & Desserts and take ownership of our paid digital marketing campaigns. The ideal candidate should have hands-on experience managing performance campaigns and should be comfortable handling
monthly advertising budgets of ₹1 lakh or more
.

You will be responsible for planning, executing, monitoring and optimizing campaigns with a solid focus on generating measurable business results.

KEY RESPONSIBILTIES
Plan and execute performance marketing campaigns across
Meta Ads and Google Ads
.
Manage and optimize advertising budgets of
₹1 lakh+ per month
.
Monitor campaign performance, CPL, CPA, ROAS, CTR, CPC, conversions and other key metrics.
Develop and implement audience targeting, retargeting and remarketing strategies.
Conduct A/B testing of creatives, audiences,



ad copies and campaign strategies.
Work closely with the creative and marketing team to develop performance-driven ad creatives and campaigns.
Identify prospects to improve campaign performance and reduce acquisition costs.
Track campaign performance and prepare regular reports with actionable insights.
Analyse customer behaviour and campaign data to improve targeting and conversions.
Manage campaign budgets effectively and ensure optimum utilization of ad spend.
Stay updated with changes in Meta and Google advertising platforms, trends and best practices.

REQUIREMENTS
2–3 years of hands-on experience in Performance Marketing / Digital Advertising.
Proven experience managing
₹1 lakh+ monthly advertising budgets
.
Strong practical knowledge of
Meta Ads Manager and Google Ads
.
Understanding of campaign objectives, audience targeting, retargeting and conversion optimization.
Good knowledge of performance market

📌 Performance Marketing Executive Mumbai
🏢 KMWA
📍 Mumbai