Key Responsibilities
Expand Retail Distribution
Acquire recent retail stores, cafés and restaurants within the assigned territory.
Build brand's presence in premium retail outlets.
Drive Sales Growth
Achieve monthly sales and billing targets.
Generate repeat orders from existing retailers.
Increase order frequency and average order value.
Maintain healthy secondary sales in assigned outlets.
Retail Execution & Merchandising
Ensure excellent shelf visibility.
Install and maintain POSM.
Execute merchandising standards.
Ensure products are properly displayed and easily discoverable.
Monitor stock levels, stock freshness and minimize out-of-stock situations
Build Strong Customer Relationships
Develop long-term relationships with retailers and restaurant owners.
Educate customers about brand products.
Resolve retailer concerns promptly.
Ensure high retailer satisfaction leading to repeat business.
Market Intelligence
Track competitor activities.
Report pricing, promotions and current product launches.




Share consumer feedback with the management team.
Identify emerging opportunities in the market.
Daily Sales Operations
Execute daily beat plans.
Conduct market visits.
Cold call prospective customers.
Book orders.
Follow up on collections wherever applicable.
Submit daily sales reports.
Coordinate with the Area Sales Manager on market updates.

Key Performance Indicators (KPIs)

Success in this role will be measured on:
Recent retail outlets onboarded
Productive calls per day
Orders booked per day
Monthly billing achievement
Numeric Distribution
Secondary Sales
Repeat Purchase %
Strike Rate
Retail store retention %
Beat Adherence
Merchandising Compliance

Desired Candidate Profile

Education
Graduate

Experience
1–3 years of FMCG sales experience preferred
Beverage industry experience will be an advantage
Experience in General Trade (GT) and MT preferred
Freshers with strong c

📌 Field Sales Officer Mumbai
🏢 Hyrfast
📍 Mumbai