Role summary

You will own the go-to-market strategy and sales execution for Provakils international expansion. Your job is to build the playbook for entering them and then personally run the plays. This means designing the GTM approach (positioning, pricing, channel strategy, buyer personas) and simultaneously executing it (building pipeline, running demos, closing early deals, developing partnerships).

This is a rare role that demands both strategic rigour and hands-on sales execution in equal measure. You’ll be expected to structure a market entry framework with the same discipline you’d bring to a strategy engagement. You’ll work directly with the founding team, have significant autonomy in shaping how Provakil enters international markets, and carry personal accountability for pipeline and revenue outcomes. If you’re the kind of person who can build a compelling GTM deck in the morning and close a prospect call in the afternoon, this role is built for you.

What you’ll do

GTM strategy & market entry




Build the go-to-market playbook for identified international markets: buyer personas, competitive positioning, value proposition localisation, pricing strategy, and channel approach
Conduct deep-dive market analysis for each target geography: market size, competitive landscape, regulatory setting, buyer behaviour, and entry barriers
Define the ideal customer profile (ICP) for each market — which segments to prioritise, which accounts to target first, and what the buying process looks like in that geography
Develop market entry timelines, milestones, and success metrics that the founding team can track quarter over quarter
Continuously refine the GTM strategy based on real market feedback — what you learn from the first 20 conversations should reshape the approach for the next 50

Partnerships & channel development
Identify and evaluate potential channel partners, resellers, consultants, or strategic alliances in target geographies that could accele

📌 Founder's Office Pune
🏢 PVKL Tech Services
📍 Pune