Role Objective

To support the marketing team in executing BTL initiatives, store-level campaigns, branding activities, events, and activations across all our company locations. The role requires robust coordination with showrooms, vendors, and agencies to ensure the smooth execution of marketing initiatives.

Key Responsibilities

BTL Campaign Execution
Execute showroom-level marketing initiatives and BTL activities.
Coordinate with stores for campaign rollouts, branding installations, and activations.
Ensure timely implementation of marketing campaigns across locations.

Store Branding & Visual Merchandising
Support installation of hoardings, in-store branding, VM materials, and campaign collaterals.
Ensure brand guideline compliance across all stores.

Vendor Coordination
Coordinate with printers, fabricators, event vendors, and agencies.
Monitor production timelines and quality of marketing materials.

Event & Activation Support
Assist in executing store launches, promotions, exhibitions, and marketing events.
Coordinate logistics, setup, and post-event reporting.




All stakeholders follow up, including internal teams like the finance and purchase teams

Campaign Monitoring & Reporting
Track execution status across locations.
Maintain execution reports with photo documentation.
Track expenses and vendor invoices related to BTL activities.

Travel & Field Coordination
Travel frequently to store locations across Tamil Nadu and other regions.
Provide on-ground supervision during marketing executions.

Experience
2–4 years of experience in marketing execution / retail marketing / BTL activities

Industry

Retail / Jewellery / FMCG

Skills Required
Vendor management
Event and campaign execution
Solid coordination skills
Basic understanding of branding and visual merchandising
Excel and reporting skills

Languages

Tamil and English (Malayalam or Hindi or Telugu is a plus)

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location:

📌 Marketing Executive Btl Execution Coimbatore
🏢 Affable Management Services
📍 Coimbatore