We are looking for a results-oriented Digital Marketing Manager to plan, execute and optimise digital campaigns for multiple real estate projects. The candidate will be responsible for generating genuine, sales-qualified leads at an optimised cost.
The role involves independently managing digital marketing for a minimum of 4 and up to 10 projects per month.
Key Responsibilities
Plan and manage paid campaigns on Meta, Google, YouTube and LinkedIn.
Generate genuine and relevant real estate leads.
Continuously reduce cost per lead while maintaining lead quality.
Manage campaign budgets, targeting, retargeting and lead-generation strategies.
Monitor and optimise campaigns daily.
Conduct A/B testing of audiences, creatives, headlines and landing pages.
Collect project information and sales inputs from management and the sales team.
Prepare explicit content strategies and creative briefs for editors and designers.
Guide the editor on posters, videos, reels, ad creatives and promotional content.
Review creative output and ensure it meets campaign objectives.
Coordinate with the sales and pre-sales teams to evaluate lead quality and conversion.
Manage social media pages and monthly content calendars.
Track campaign performance and submit daily, weekly and monthly reports.
Manage multiple projects, campaigns and deadlines simultaneously.
Required Skills
Robust practical knowledge of Meta Ads Manager, Google Ads, YouTube Ads and LinkedIn Ads.
Proven experience in performance marketing and lead generation.
Robust understanding of audience targeting, retargeting and campaign optimisation.
Ability to analyse cost per lead, conversion rate, click-through rate and return on advertising expenditure.
Knowledge of Google Analytics, Meta Pixel,
📌 Walk In Social Media Manager Bengaluru
🏢 Stature Properties Private
📍 Bengaluru
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