Location: KMCH Hospital, Sulur

Job Purpose

To support the hospital's marketing and business development initiatives by building relationships with doctors, corporate organizations, insurance/TPA partners, referral sources, and the local community, thereby increasing patient footfall and strengthening the hospital's presence in the Sulur and surrounding areas.

Key Responsibilities
Hospital Marketing & Business Development
Implement marketing strategies to increase awareness of KMCH Hospital and its healthcare services.
Identify recent opportunities to increase OPD, IPD, diagnostics, and other hospital service volumes.
Conduct regular market visits to understand local healthcare trends and competitor activities.
Doctor & Referral Relationship Management
Develop and maintain professional relationships with referring doctors, clinics, nursing homes, and healthcare specialists.
Regularly visit referral sources and communicate hospital services, specialties, facilities, and current initiatives.
Track referrals and maintain appropriate records and reports.




Corporate & Institutional Tie-ups
Identify and approach companies, industries, institutions, schools, colleges, and other organizations for healthcare tie-ups.
Support the team in developing corporate health-check packages, camps, and employee wellness programs.
Coordinate corporate meetings and follow up on business opportunities.
Community Outreach & Health Camps
Plan and coordinate health awareness programs, medical camps, screening camps, and community outreach activities.
Promote hospital specialties and preventive healthcare initiatives within Sulur and surrounding areas.
Coordinate with doctors and hospital departments for successful execution of outreach programs.
Patient Acquisition & Engagement
Generate leads through field marketing, community activities, corporate visits, and referral networks.
Follow up on enquiries and coordinate with relevant hospital departments to facil

📌 Marketing Executive Sulur
🏢 KOVAI MEDICAL CENTER AND HOSPITAL
📍 Sulur