Opportunity to work as Brand Manager / ABM

We’re looking for a
Brand / Marketing Qualified
to join our team and play a key role in shaping brand strategy, driving impactful campaigns, and delivering measurable business results.

What you’ll do:

•
Marketing & Brand Strategy Execution:

Support the development and implementation of
marketing and branding strategies
aimed at improving
market share, brand visibility, and consumer reach
.

•
Advertising, Packaging & Promotions:

Assist in executing
brand advertising concepts
,
packaging initiatives
, and
consumer promotions
, ensuring consistency with the brand’s positioning and identity.

•
ATL & BTL Activations:

Support planning and execution of
ATL (TV, Print, Digital)
and
BTL (on-ground, trade, POS)
activities to effectively deliver the brand’s
value proposition
.

•
Sales Coordination & Trade Marketing:

Coordinate with the
Sales team
to implement and monitor
trade promotions, schemes, and marketing initiatives
across various levels of the trade.

•
Media & Agency Coordination:

Liaise with




media agencies, advertising agencies, and research partners
to support execution of brand campaigns and ensure timely delivery.

•
Product Development & R&D; Interface:

Work closely with
R&D;
on
product conceptualization, positioning, and new product development
, including support on testing and launch readiness.

•
Brand Extensions & Growth Initiatives:

Assist in planning and executing
brand extension initiatives
and growth programs for existing and recent markets.

•
Budget Tracking & Cost Control:

Track
brand-related expenditures
against approved budgets and support productive
cost management
.

What we’re looking for:

• MBA / PGDM or equivalent qualification

• 2–6 years of experience in
Marketing
, preferably within the
FMCG sector

• Exposure to
branding, media, promotions, and sales coordination

Why join us:
High-visibility role with real ownership
Opportunity to work on brands at a meaningful growth stage
Coll

📌 Brand Manager Kolkata
🏢 Emami
📍 Kolkata