Role & responsibilities :

1) Sales & Revenue Delivery
Achieve monthly/quarterly sales targets (primary & secondary) for pet food portfolio.
Drive volume, value, and mix per SKU, pack sizes, and price points.
Monitor sell-in vs. sell-out and take corrective actions to avoid stockouts/overstock.

2) Distribution & Coverage
Expand numeric & weighted distribution across GT outlets (kiranas, pet shops, chemists, general stores).
Ensure channel-wise coverage through beat planning and route optimization.
Appoint and nurture distributors/stockists; ensure healthy ROI and adherence to company policies.

3) Visibility & Merchandising
Execute planograms, POSM deployment, and shelf share targets.
Maintain FIFO and hygiene standards on shelf; ensure price communication is clear.
Run in-store activations and sampling programs where relevant.

4) Trade Marketing & Promotions
Implement trade schemes, discounts, loyalty programs, and consumer offers per calendar.
Conduct scheme communication and claim closures on time with distributors/retailers.




Track promo effectiveness (uplift, redemption, ROI).

5) Relationship Management
Build solid relationships with retailers, pet shop owners, vets, and influencers in the pet ecosystem.
Conduct product education (nutrition, perks, feeding guidelines).
Handle queries, objections, and grievances professionally.

6) Team & Partner Management
Lead and coach SRs/DSRs on beat discipline, pitch, and execution standards.
Review distributor inventory, claims, ledgers, and DSR productivity regularly.
Coordinate with supply chain, finance, trade marketing, and category teams.

7) Market Intelligence & Compliance
Track competitor pricing, recent launches, promo activities, and merchandising.
Provide weekly/monthly MIS, insights, and action plans.
Ensure compliance with company policies, ethical conduct, and documentation (POs, GRNs, claims).

Preferred candidate profile

25 years in FMCG GT sales; prior experie

📌 Area Sales Executive Nagpur
🏢 Allana Group
📍 Nagpur