Job Title: Performance Marketing Specialist (Google Ads & Meta Ads)

Work Schedule:
3hours/day

6 days/week

Total: 78 hours/month

Mode: Work From Home

Salary: 5,000/
Job Summary

Key Responsibilities:
Campaign Strategy & Planning ⁠⁠Develop and execute paid marketing strategies aligned with business objectives.⁠ ⁠Plan lead generation, conversion, traffic, and brand awareness campaigns. ⁠⁠
Identify target audiences and build effective funnel strategies.⁠ ⁠Allocate budgets strategically across channels and campaign stages.
2.⁠ ⁠Google Ads Management:⁠⁠Create, manage, and optimize campaigns across: Search Ads, Display Ads, YouTube Ads, Performance Max.
Remarketing Campaigns ⁠ ⁠Conduct keyword research and competitor analysis.
⁠ ⁠Improve Quality Score, CTR, and conversion rates.⁠ ⁠Optimize bidding strategies for maximum ROAS.
3.⁠ ⁠Meta Ads Management ⁠ ⁠Create and manage campaigns on: Facebook Ads ,Instagram Ads, Messenger Campaigns, Retargeting Campaigns:
⁠ ⁠Build custom audiences, lookalike audiences, and retargeting funnels.




⁠ ⁠Test multiple ad creatives, copies, and CTA variations.⁠
⁠Optimize campaigns for leads, conversions, and engagement.
4.⁠ ⁠Performance Optimization ⁠ ⁠Monitor and improve key performance metrics: CPL (Cost Per Lead), CPA (Cost Per Acquisition), CTR (Click Through Rate), ROAS (Return on Ad Spend), Conversion Rate.:
⁠ ⁠Conduct A/B testing for creatives, landing pages, and audience segments. ⁠:
⁠Continuously optimize campaigns to improve efficiency and profitability.:
5.⁠ ⁠Tracking & Analytics⁠ ⁠Set up and manage: Meta Pixel ,Google Tag Manager ,Google Analytics, Conversion Tracking ⁠ ⁠:
Ensure accurate tracking of leads and conversions.⁠ ⁠Analyze campaign data to identify growth prospects.
⁠ ⁠Prepare weekly and monthly performance reports.:
6.⁠ ⁠Lead Quality & Funnel Optimization:⁠ ⁠Work closely with sales and marketing teams to improve lead quality.
Optimize landing pages and ad funnels for better conver

📌 Performance Marketing Manager Chennai
🏢 Manvian
📍 Chennai