Job Title: Social Media Manager - ALTA School of Technology, Pune (ADYPU Campus)

Location: ADYPU Campus, Pune (in-person, full time on-site - not remote/hybrid)

Reports to: Marketing Head

About the Role:
ALTA school of technology is looking for a Social Media Manager to be based full-time at our Pune campus, working hands-on with our on-campus video editor to produce and publish content that reflects real campus life - student journeys, faculty, events, and the AI-first learning setting rather than managing the channel remotely. This is a campus-embedded role: you'll be present for shoots, student interactions, and events as they happen, not briefing them from a distance.

Key Responsibilities
Social Media Strategy & Planning
Develop and execute social media strategy for the Pune campus, aligned with ALTA's overall brand and enrollment goals.
Build monthly content calendars centered on live campus activity - classes, events, hackathons, guest sessions, placements.
Track social media trends, platform updates,



and competitor activity (especially regional players active in Pune/Maharashtra).
Content Creation & Publishing (On-Campus)
Work daily, in person, with the campus video editor to plan and shoot reels, promos, and testimonials in office and not via remote handoff.
Be physically present for campus events, student shoots, and faculty sessions to capture content as it happens.
Publish across LinkedIn, Instagram and YouTube.
Write captions, blogs, and promotional copy specific to Pune campus stories.
Community Management
Manage day-to-day comments, DMs, and inquiries across platforms, with campus context to answer prospective-student questions accurately.
Build an engaged local community among Maharashtra -region students, parents, and alumni.
Campaign Management
Plan and execute organic and paid campaigns for Maharashtra-specific admissions cycles and events.
Coordinate with the central performance marketing team on paid op

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