Key Responsibilities :
Analyze Marketing Campaign Performance :
Track and assess key performance metrics such as Cost Per Acquisition (CPA) , Return on Ad Spend (ROAS) , and conversion rates to evaluate the effectiveness of campaigns.
Leverage analytics tools to provide actionable insights for optimizing campaigns, improving targeting, and ensuring budget efficiency.
Develop Data-Driven Insights :
Maintain and enhance reporting frameworks using advanced analytics to monitor campaign performance , audience engagement , and implement attribution modeling .
Utilize data to drive decision-making, identify trends, and propose recommendations for improving marketing strategies.
Market Research & Consumer Insights :
Oversee market research studies and analyze customer data to uncover insights into consumer behavior , preferences , and trends .
Provide data-backed recommendations that inform campaign optimizations and drive customer-centric marketing strategies.
Dashboard Creation & Monitoring :
Design, implement,



and maintain real-time reporting dashboards using analytics platforms to track key performance metrics and KPIs.
Ensure dashboards deliver transparent, actionable insights for stakeholders and support effective decision-making.
Trend Analysis & Forecasting :
Perform trend analysis to identify seasonal patterns , industry trends , and predictive insights that support business planning and marketing strategies.
Leverage analytics tools to forecast future performance and guide campaign optimization.
Conversion Rate Optimization (CRO) :
Conduct A/B testing , landing page analysis , and funnel optimization to improve lead generation and conversion rates .
Use analytics to interpret test results, refine campaigns, and increase conversion performance.
Cross-Functional Collaboration :
Work closely with marketing , product , and technology teams to implement tracking systems , integrate data across platforms, and ensure accurate performance

📌 Data Analyst Chennai
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📍 Chennai