You will own the marketing strategy and execution in the region. Your target audience will be;
Brand marketers seeking performance marketing solutions
Growth marketing teams at app companies
Digital agencies looking for programmatic solutions
Mobile app developers seeking monetization platforms

As part of this you will:
Develop and implement a holistic marketing strategy targeting brands, agencies, app developers, and digital publishers
Create targeted go-to-market plans for different APAC sub-regions (India, Southeast Asia, Greater China, Japan, Korea and Australia and Current Zealand) based on relative market priorities and business needs.
Build brand awareness and thought leadership in the AdTech and mobile monetization space You will drive content & thought leadership for the target audience in this market.

You will:
Develop high-quality, region-specific content (whitepapers, research reports, case studies)
Produce region-specific market insights and technology trend analyses




Partner with product marketing team to create technical and strategic content that demonstrates InMobis innovation and market leadership You will drive event & partnership marketing. In this role you will
Lead participation in key industry events (AdTech conferences, digital marketing summits)
Develop speaking prospects and panel discussions
Build strategic marketing partnerships with key industry players You will partner with central digital marketing and demand gen team to drive demand for InMobi s offerings. You will
Design and execute integrated marketing campaigns - paid and inorganic - to drive lead generation for advertising solutions
Create targeted content and campaigns to meet marketing objectives
Create personalized nurture tracks for different customer segments
Establish and track key marketing performance indicators (MQLs, SQLs, conversion rates)
Conduct regular market research and competitive analysis
Use data-driven insights to continuo

📌 Director Of Marketing, Apac Bengaluru
🏢 InMobi
📍 Bengaluru