Job Description – Sales Executive (BHL)

Designation: Sales Executive – BHL (Backhoe Loader)
Department: Sales
Industry: Construction Equipment / Heavy Equipment
Job Type: Full Time
Experience: 1–5 Years
Location: As per company requirement

Job Summary

We are looking for a Sales Executive – BHL who will be responsible for promoting and selling Backhoe Loaders / Construction Equipment in the assigned territory. The candidate should have good field sales, customer handling and lead generation skills and should be comfortable with regular market visits.

Key Responsibilities

- Generate new leads and business opportunities for Backhoe Loader (BHL) and related construction equipment.
- Identify and approach potential customers such as contractors, builders, infrastructure companies, fleet owners, rental companies and individual machine owners.
- Conduct regular field visits and customer meetings to understand machine requirements.
- Explain product features, specifications, applications, perks and commercial terms to customers.
- Arrange and conduct machine demonstrations / trials at customer sites.
- Prepare quotations and follow up with customers for order closure.
- Achieve monthly, quarterly and annual sales targets.
- Maintain strong relationships with existing customers and develop new customer networks.
- Coordinate with Finance / Banks / NBFCs for customer finance and loan requirements.
- Coordinate with Service and Parts teams for smooth machine delivery and after-sales support.
- Monitor competitor activities, pricing,



products and market trends.
- Maintain regular sales reports, customer databases, visit reports and MIS.
- Ensure timely follow-up from lead generation to booking, delivery and payment.
- Develop the assigned territory and increase market penetration.

Candidate Profile

- Graduate / Diploma in any discipline.
- 1–5 years of experience in BHL / Construction Equipment / Heavy Equipment / Automobile / Commercial Vehicle Sales.
- Candidates having experience with JCB, CASE, ACE, Tata Hitachi, CAT, Komatsu, Volvo CE, Hyundai Construction Equipment, Escorts Kubota, Mahindra Construction Equipment or similar companies will be preferred.
- Good knowledge of local market and customer network.
- Strong communication, negotiation and convincing skills.
- Target-oriented and self-motivated.
- Should be comfortable with extensive field travelling.
- Valid driving licence preferred.

Preferred Experience

BHL / Backhoe Loader Sales | Construction Equipment Sales | Earth Moving Equipment Sales | Heavy Equipment Sales | Commercial Vehicle Sales | Tractor / Tractor Loader Sales

Key Skills

- Field Sales
- Lead Generation
- Customer Relationship Management
- Product Demonstration
- Negotiation & Closing
- Market Development
- Dealer / Customer Handling
- Finance Coordination
- Sales Target Achievement
- Competitor Analysis
- MIS & Reporting

Salary: As per experience and company norms + Incentives + TA/DA

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sales Executive - BHL (Raebareli)
🏢 Emrold Management Services
📍 Raebareli