JOB DESCRIPTION – SENIOR DIGITAL MARKETING MANAGER

Company: Chanakya Business School
Job Title: Senior Digital Marketing Manager
Location: Calicut
Employment Type: Full-time
Experience: 5+ Years
Department: Marketing
Reporting To: Head of Marketing / Management

About Chanakya Business School

Chanakya Business School is an education-focused institution committed to providing students with quality learning, industry exposure, and career-oriented development. We are looking for a creative, strategic, and performance-driven Senior Digital Marketing Manager to lead our digital marketing initiatives, strengthen our online presence, generate quality admission leads, and contribute to overall brand growth.

Job Summary

The Senior Digital Marketing Manager will be responsible for planning, executing, managing, and optimizing the organization's digital marketing strategy across social media, search engines, websites, email, WhatsApp, and other digital platforms.

The role will focus on increasing brand visibility, generating qualified leads, improving digital engagement, driving admissions, and maximizing the ROI of digital marketing campaigns.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with the institution's branding, marketing, and admission objectives.
- Lead and manage digital marketing campaigns across Google Ads, Meta Ads, Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan, execute, and optimize paid advertising campaigns to generate high-quality admission leads.
- Monitor campaign performance, CPL, conversion rates, ROAS, ROI, and overall marketing effectiveness.
- Develop and execute social media strategies to increase reach, engagement, followers, and brand awareness.
- Oversee the creation of engaging digital content including posts, reels, videos, blogs, campaigns, advertisements, and promotional creatives.
- Conduct keyword research and implement effective SEO and SEM strategies to improve website visibility and organic traffic.
- Manage website content, landing pages, lead-generation forms, and promotional updates.




- Develop and manage email, WhatsApp, and other digital communication campaigns for prospective and existing students.
- Track and analyze leads generated through digital platforms and coordinate closely with the admissions/sales team to improve lead conversion.
- Analyze competitors, market trends, student behavior, and emerging digital marketing opportunities in the education sector.
- Work closely with content writers, graphic designers, video editors, photographers, admissions teams, and external agencies.
- Develop monthly digital marketing plans, campaign calendars, and budgets.
- Prepare and present weekly and monthly digital marketing performance reports to management.
- Identify new digital platforms, tools, technologies, and marketing strategies to improve lead generation and brand visibility.
- Conduct A/B testing of advertisements, creatives, landing pages, and campaigns to improve performance.
- Take ownership of digital marketing targets and ensure timely achievement of assigned KPIs.
- Guide and mentor junior digital marketing team members where required.

Required Skills

- Strong expertise in Digital Marketing, Performance Marketing, Social Media Marketing, SEO, SEM, and Paid Advertising.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of lead-generation and conversion-focused marketing.
- Good knowledge of Google Analytics/GA4, Google Search Console, Meta Business Suite, and other digital analytics tools.
- Strong understanding of social media strategy, content marketing, and digital campaign planning.
- Ability to analyze marketing data and make data-driven decisions.
- Strong communication, leadership, and team-management skills.




- Creative thinking with the ability to develop innovative marketing campaigns.
- Strong project management and organizational skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Strong understanding of customer acquisition, lead nurturing, and conversion optimization.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA/PGDM in Marketing or a relevant qualification will be an advantage.
- Certifications in Google Ads, Meta Ads, SEO, Analytics, or Digital Marketing will be preferred.
- Experience in the education, training, EdTech, or student admissions marketing sector will be an advantage.
- Proven track record of managing successful performance marketing campaigns.

Key Performance Indicators (KPIs)

- Qualified leads generated through digital marketing channels.
- Cost Per Lead (CPL).
- Lead-to-admission conversion contribution.
- Digital campaign ROI/ROAS.
- Google Ads and Meta Ads performance.
- Website traffic and organic search growth.
- Social media reach, engagement, and follower growth.
- Landing page and website conversion rates.
- Content performance and engagement.
- Overall contribution of digital marketing to admission targets.
- Achievement of monthly and quarterly digital marketing targets.

What We Offer

- Prospect to work with a growing education-focused organization.
- Leadership opportunity in digital and performance marketing.
- Exposure to diverse education and admission-focused campaigns.
- Professional growth and learning opportunities.
- Collaborative and agile work environment.
- Performance-based growth opportunities opportunities.

How to Apply

Interested candidates can share their updated CV along with relevant work samples/portfolio with the HR/Recruitment Team.

Join Chanakya Business School and lead our digital growth journey by building a stronger brand presence, generating quality student leads, and driving admission growth through innovative digital marketing strategies.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Manager calicut based (Kozhikode)
🏢 Chanakya Business School
📍 Kozhikode