Job Summary

We are seeking a Product Manager to lead the monetization strategy for the NoiseFit App. This is a high-ownership role where you will define and build the revenue architecture for our platform, which has over 40 million users. Your primary goal is to carefully and sustainably increase revenue by making the app more valuable to users, rather than more extractive. You will be responsible for identifying key moments for monetization, designing compelling subscription models, and developing commerce experiences that feel native and beneficial to the user.

Key Responsibilities

- Define and own the product roadmap for monetization features, including subscription funnels, in-app purchases, and free-to-paid conversion journeys.
- Design and execute A/B tests for all monetization surfaces, including paywalls, pricing, placement, and copy, to optimize ARPU, conversion rates, and LTV.
- Develop and manage monetization metrics, track key performance indicators (KPIs), and provide actionable insights to drive revenue growth.
- Identify and explore new monetization opportunities, such as partnerships, health commerce, and premium features.
- Collaborate closely with the data team for funnel instrumentation, dashboard ownership, and building an actionable insight pipeline.
- Understand and cater to the nuances of Indian consumer behavior regarding price sensitivity and payment psychology.
- Ensure that monetization strategies enhance user engagement and perceived value,



rather than detracting from it.

Qualifications

- Skills:
- Proven experience in product management with a focus on monetization, growth, or revenue-adjacent areas.
- Experience running end-to-end A/B tests and interpreting results.
- Familiarity with paywall design, subscription flows, and in-app purchase mechanics.
- Proficiency in analytics tools such as Amplitude, Mixpanel, CleverTap, or Firebase.
- SQL knowledge is a plus.
- Understanding of the relationship between ARPU and retention.

- Education:

- Bachelor's degree in Business, Marketing, Computer Science, or a related field (or equivalent practical experience).

- Attributes:

- Strong analytical and problem-solving skills.
- Curiosity about consumer behavior, particularly in the Indian market.
- Ability to think strategically and execute tactically.
- Excellent communication and collaboration skills.
- Proactive and self-driven with a strong sense of ownership.

Perks

- Opportunity for significant ownership and impact from day one.
- Work with a large user base (40M+) allowing for rapid experimentation and clear business outcomes.
- Be at the forefront of figuring out consumer monetization in the unique Indian market.
- Access to senior product leaders, a strong data team, and an experimentation-focused engineering culture.

How to apply

Interested candidates are encouraged to click on the 'Apply Now' button.

📌 Product Manager - Monetisation (Haryana)
🏢 Noise
📍 Haryana