About The Golden TheoryThe Golden Theory (TGT) is a premium D2C homeware brand — ceramic dinner sets, glassware, decor, bath, barware, and more. We sell direct via Shopify and through marketplaces. Paid social is our core growth engine, and we run it with real rigor and discipline.The RoleWe're looking for a Performance Marketing Executive to own day-to-day execution on our Meta Ads account and grow into a larger role in our paid growth strategy. You'll work closely with the founder and creative team, with real ownership over how budget is spent and how campaigns perform.What You'll DoManage and optimize live Meta Ads campaigns across our product categoriesMonitor daily performance — ROAS, CPA, spend efficiency — and act quickly when something's offPlan and execute budget scaling decisions based on performance dataBrief the creative team on what's working and what needs refreshing, backed by dataTrack creative performance and know when to double down vs. retire an adKeep the account healthy — audience quality, delivery issues,



learning phasesReport on performance against targets on a regular cadenceWhat We're Looking For1–4 years running Meta Ads for a D2C or e-commerce brand, ideally with meaningful monthly spendStrong hands-on skills in Meta Ads Manager — not just dashboard-level reportingGenuinely data-driven: you'd rather dig into the numbers than reach for a generic playbook fixWorking knowledge of Shopify and e-commerce funnel metrics (AOV, LTV, blended ROAS)Robust Excel/spreadsheet skills for performance tracking and reportingHigh ownership — comfortable pushing back with data when something isn't workingBased in or willing to relocate to AhmedabadNice to HaveExperience marketing to a premium/aspirational female audienceExposure to influencer or WhatsApp marketing as a complementary channelPrior experience in home decor, lifestyle, or gifting categoriesWhat You'll GetDirect, high-trust ownership of a growth channel that's core to the businessA founder who will go deep with you on strategy, not just sign off on reportsThe chance to build real expertise in structured, disciplined performance marketing

📌 Media Buyer (India)
🏢 The Golden Theory
📍 India