We are not looking for someone to make more content.We are looking for someone who can make better content.Diamond Atelier is a Recent York–headquartered lab-grown diamond company with operations across New York, Mumbai, Delhi, and Surat.Diamond Forest is our diamond jewelry brand in New York.We are building an ambitious in-house creative operation around the brand, and we're looking for an Assistant Creative Director who can help take the work from good to exceptional.Someone who looks at a campaign and asks:Why does this look like this?Could the frame be stronger?Could the styling be more unexpected?Could the light tell more of the story?Could the edit have more tension?Could we make this feel like a world instead of an advertisement?If you think like that, keep reading.THE ROLEYou will work across concept, art direction, photography, film, styling, social content and campaign production.This is not a desk-only creative role.You will be involved in the work — developing ideas, building references, preparing shoots, working with the production team, being on set, reviewing footage, challenging executions and helping take the final output to a significantly higher level.We want someone who can take a creative thought from:“What if we did this?”to:“This is exactly how we're going to make it.”WHAT YOU'LL DOCreative DirectionDevelop concepts that go beyond conventional jewelry advertisingTranslate abstract ideas into clear visual executionsBuild moodboards, reference decks, shot concepts,



styling directions and visual treatmentsPush concepts until they have a distinct point of viewDevelop ideas for campaigns, social films, editorials, product stories and brand storytellingArt Direction & ProductionParticipate in pre-production from concept through executionWork closely with photographers, cinematographers, stylists, set designers, editors and production teamsHelp define composition, camera language, styling, props, locations, movement and overall visual treatmentBe deeply involved on set — not watching from the sidelinesKnow when something is working and, more importantly, when it isn'tHelp solve creative problems in real timeReview selects, edits and final outputs and push them furtherContentDevelop ideas for Instagram, campaigns, website, launch content and brand filmsUnderstand the difference between content that fills a feed and content that builds a luxury brandHelp create a recognizable visual language across stills and motionThink in sequences, narratives, visual hooks and storytelling — not just individual postsFind new ways to make jewelry feel desirable, emotional and culturally relevantCreative StandardsStudy the best work coming out of global luxury, fashion, jewelry, beauty and cultureBring new visual references and creative thinking into the teamChallenge predictable ideas and executionsMaintain a high bar for composition, styling, lighting, typography, editing and overall visual qualityHelp ensure every piece of communication feels intentional and unmistakably Diamond Forest

📌 Assistant Creative Director (Maharashtra)
🏢 Diamond Atelier
📍 Maharashtra