Job DescriptionCompany Description: NDentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on setting that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work. NRole summary: NJob Title: Senior Content Strategist NLocation: Mumbai NTotal experience: 7+ yrs NRole OverviewnWe're looking for a Senior Content Strategist who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more. NRoles and Responsibilities: Nn Lead creative strategy for brand campaigns, digital series, and social-first content pieces N Build content calendars, channel strategies,



and creative decks that align with business objectives N Translate briefs into sharp, actionable content ideas across genres and formats N Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life N Analyze platform trends, audience behavior, and content performance to optimize content plans N Craft and refine brand voice guidelines tailored for video content N Present strategies and campaign ideas to clients and internal teams N Contribute to pitch decks and creative proposals for new business opportunities NnQualifications: Nn Have 7–10 years of experience in strategy, digital marketing, or agency-side creative planning N Have worked on brand campaigns, digital content, or social media storytelling N Can balance creativity with analytics, using performance data to inform strategy N Understand how to position content differently across Instagram, YouTube, LinkedIn, etc. N Know how to brief creators, copywriters, and video teams effectively N Are comfortable presenting and owning rooms, client-facing experience is a plus N Stay updated with trends, meme culture, and emerging formats in digital content NnBonus Points: Nn Background in video content, branded storytelling, or influencer-led campaigns N Experience working withfashion, fintech, or lifestyle brands N Strong copywriting or scripting abilities N

📌 Senior Content Strategist (Alibag)
🏢 Dentsu Amp
📍 Alibag