HAREY KRISHNA CABLES PRIVATE LIMITED Manufacturers of RHEIN Wires & Cables About the Company Harey Krishna Cables Private Limited is the manufacturing entity behind the RHEIN brand of wires and cables. Operating three manufacturing facilities in Central India, the Company supplies LT and HT cables, house wires and allied products to state electricity utilities, EPC contractors, institutional buyers and an established dealer network. RHEIN has grown from a regional stronghold in Chhattisgarh into a nationally distributed brand, and is now investing in a dedicated field sales structure across the western and southern markets. These roles are central to that expansion. The successful candidates will build the Company's presence in their respective territories from a position of robust manufacturing capability, competitive product quality and direct access to decision-making.

PURPOSE OF THE ROLE

To build and drive the RHEIN dealer and retailer network in the assigned territory — appointing the right channel partners, generating consistent secondary offtake, and establishing brand preference among retailers, electricians and contractors.

KEY RESPONSIBILITIES

• Channel Appointment — Identify, evaluate and appoint dealers and distributors with the requisite financial standing, market reach and category focus; achieve prescribed coverage across every taluka and town in the territory.

• Primary & Secondary Sales — Deliver monthly primary billing targets while ensuring that stock genuinely moves at the counter; monitor channel stock levels and prevent unhealthy loading.

• Retailer Engagement — Work the market to an agreed beat plan; call on retailers directly to secure counter share, shelf presence and recommendation for the RHEIN brand over competing offerings.

• Scheme Execution — Implement dealer and retailer schemes as approved; explain scheme economics clearly, track slab achievement, and ensure timely and accurate settlement of claims.





• Influencer Programmes — Build relationships with electricians, wiremen and small contractors through meets, demonstrations and loyalty initiatives; convert influencer preference into pull demand.

• Branding & Visibility — Secure in-shop displays, boards, danglers and other retail branding; ensure RHEIN visibility in every counter that stocks the brand.

• Collections & Credit Hygiene — Collect against invoices within agreed credit terms; keep overdue accounts to a minimum and escalate risk early.

• Competition Tracking — Report competitor pricing, schemes, new appointments and network changes from the field on a continuing basis. • Reporting — Submit the prescribed daily report covering counters visited, orders booked, coils sold and order value, together with weekly and monthly reviews.

KEY PERFORMANCE INDICATORS

• Primary and secondary sales value against territory target

• Number of active dealers and billing retailers; coverage of the assigned geography

• Counter share and repeat offtake at appointed counters

• Days sales outstanding and overdue percentage

• Scheme cost as a percentage of sales; accuracy and timeliness of claim settlement

• Adherence to beat plan, daily call norms and reporting discipline

CANDIDATE PROFILE

• Graduate in any discipline; an MBA in Marketing will be an advantage. • 8 – 10 years of channel or retail sales experience in wires and cables, or in allied electrical categories such as switchgear, lighting, fans or conductors.

• A working dealer and retailer network in the assigned territory, with the standing to open new counters.

• Practical understanding of channel economics — margin structures, scheme slabs, credit terms and stock rotation.

• Genuine willingness to work the market on the ground rather than manage it from a desk.

• Fluency in the regional language, Hindi and English.

• Two-wheeler or four-wheeler with a valid driving licence.

Skills:- Channel Sales

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