Key Responsibilities

1. Revenue Generation & Business Development

- Own monthly, quarterly, and annual B2B revenue targets.
- Identify and acquire new B2B customers to build a strong sales pipeline.
- Generate business through cold calling, references, networking, field visits, LinkedIn, industry databases, and other prospecting channels.
- Convert prospects into recurring customers and drive repeat business.
- Develop and execute territory-wise and segment-wise sales plans.

2. HORECA Sales

Build Eprise's presence across:

- Hotels
- Restaurants
- Cafés
- Cloud kitchens
- Caterers
- QSRs
- Bakeries
- Food service operators
- Bars, lounges, and hospitality businesses

Understand customer requirements, consumption patterns, pricing expectations, and procurement processes to create relevant B2B offerings.

3. Institutional & New Industry Expansion

Explore opportunities beyond HORECA, including:

- Corporate offices and cafeterias
- Schools and educational institutions
- Hospitals and healthcare institutions
- Co-working spaces
- Travel and transportation
- Events and catering companies
- Retail chains
- Distributors and wholesalers
- Manufacturing and industrial cafeterias
- Other large-volume consumption businesses

The candidate will be expected to identify current industry segments where Eprise products can create value and develop these channels from scratch.

4. Key Account Management

- Build strong relationships with procurement heads, purchase managers, chefs, owners,



F&B; managers, and business decision-makers.
- Manage the complete sales cycle from prospecting to negotiation, onboarding, order execution, and repeat purchase.
- Understand account-level potential and increase share of wallet.
- Ensure high customer retention and develop long-term partnerships.

5. Sales Pipeline & CRM Management

- Maintain a healthy and accurate sales pipeline.
- Track leads, meetings, samples, quotations, negotiations, closures, and repeat orders.
- Maintain regular sales reports and forecasts.
- Monitor conversion rates, average order value, customer acquisition cost, and account growth.
- Provide market intelligence and competitor insights to the management team.

6. Commercial & Negotiation

- Prepare quotations and commercial proposals.
- Negotiate pricing, volumes, payment terms, and commercial agreements within company guidelines.
- Work closely with internal teams to ensure smooth order fulfilment and customer service.
- Identify opportunities for bulk orders, annual contracts, and recurring supply arrangements.

7. Market Development

- Map the local B2B market and identify high-potential accounts.
- Track competitor brands, pricing, product offerings, and distribution strategies.
- Identify emerging consumption occasions and industries for Epise products.
- Suggest new products, pack sizes, pricing models, and B2B propositions based on customer feedback.

📌 B Sales Executive -C/FMCG (Delhi)
🏢 Éprise
📍 Delhi