Job DescriptionPosition Title: Senior Copywriter
NBusiness Unit: WP International
NExperience: 3+ yrs
NLocation: Marol, Mumbai
NShift Timing: 10:30 AM to 7:30 PM (Mon to Fri)
NSalary Range: 8-11 LPA
NAbout the Role
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- Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing
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- Translate brand strategy and audience insights into high-impact storytelling
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- Collaborate closely with design, marketing, and business teams
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- Lead ideation and contribute to creative concepts & campaign planning
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- Conduct research to deeply understand products, users, and messaging
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- Manage multiple projects end-to-end while meeting quality and timelines
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- Optimize copy using feedback, data, and performance insights
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- Mentor junior writers and uphold content quality benchmarks
NWhat We're Looking For
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- Exceptional command over English language, grammar & nuance
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- Ability to adapt tone and style across platforms and funnel stages
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- Strong conceptual thinking with a performance-driven mindset
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- High attention to detail and comfort in quick-paced environments
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- Strong understanding ofsocial media marketing & performance copywriting
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- Experience working withcross-functional teams
NRequirements
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- Bachelor's degree in English, Journalism, Marketing, Communications, or related field
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- 3+ years of experience in copywriting, content, or brand marketing

📌 Senior Copywriter | Bu: Wp International (Alibag)
🏢 upGrad
📍 Alibag