KEY RESPONSIBILITIES:

Channel Marketing:

- Develop and implement channel marketing strategies to support sales and distribution through franchisees, clinics, and other partners.
- Collaborate with sales teams to create targeted marketing campaigns that enhance partner engagement and boost lead conversion.
- Design and execute trade promotions, incentive programs, and co-branding initiatives with channel partners.
- Conduct market research to identify current channel and geography opportunities and optimize existing partnerships.
- Ensure correct partner related information on all mediums - google, website, apps and others

BTL Marketing & Activation:

- Plan and execute BTL marketing campaigns, including health camps, in-clinic promotions, kiosks, exhibitions, and on-ground activation programs.
- Oversee localized marketing efforts, ensuring alignment with brand messaging while catering to regional customer needs.
- Develop and manage patient outreach initiatives to drive awareness and trust.
- Work with vendors and agencies to execute BTL activities efficiently and measure ROI.





Marketing Strategy & Execution:

- Design and implement integrated marketing campaigns that complement digital and ATL (Above-the-Line) efforts.
- Ensure consistent brand positioning across all customer touchpoints.
- Analyze customer behavior, market trends, and competitor activities to refine marketing strategies.
- Collaborate with internal teams (product, sales, and digital marketing) to ensure a seamless marketing execution.

Performance Tracking & Budget Management:

- Monitor and measure the effectiveness of BTL and channel marketing initiatives, adjusting strategies based on performance insights.
- Manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
- Prepare regular reports and presentations on campaign performance, channel's performance, market insights, and recommendations for leadership.

Skills: Brand Promotion, Channel Marketing, Brand Positioning, Scheme

Experience: 10.00-13.00 Years

📌 Senior Manager Channel and Retail Marketing (Delhi)
🏢 Dr Lal Pathlabs
📍 Delhi