Job DescriptionRole Details
NAs a Campaign Manager, you will be responsible to drive the adoption & engagement across customer segments. This individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity). In this role, you will shape the Business of the bank by coordinating with cross-functional teams e.G. digital marketing, tech solutions, product etc.
NResponsibilities
nCustomer Engagement:
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- Work on initiatives/levers to increase the traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers. N
- Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s) N
- Improve conversion funnel continuously by driving optimization of digital journey N
- Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys. N




- Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively. N

nProduct Enhancement
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- Be the voice- of customer in shaping the new set of features/products that the bank should launch N
- Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs N
- Increase adoption of recent products among the existing consumers through cross-sell and upsell initiatives N
- Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers N
- Collaborate with the Bank's Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel N

nQualifications
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- 2-8 years of relevant experience in campaign/CRM management for a digital business/app N

📌 Campaign Manager (Alibag)
🏢 IndusInd Bank
📍 Alibag