Role Purpose

The Area Demand Generation Manager (ADGM) is a strategic demand generation leadership role responsible for designing, planning, enabling, and governing a scalable demand generation engine across the assigned area. The role is accountable for driving profitable growth, sustainable revenue generation, superior return on investment (ROI), high-quality demand creation, solid conversion, and farmer pull through disciplined and effective demand generation initiatives.

While business teams drive the quantity of execution, the ADGM owns the quality, strategic direction, planning excellence, capability development, conversion effectiveness, and ROI of demand generation activities within the area.

The ADGM is responsible for the end-to-end Demand Generation (DG) ecosystem, ensuring seamless integration of strategy, execution, customer engagement, liquidation, data analytics, and performance governance. The role works closely with the National Demand Generation Manager to align with national priorities, standards, frameworks,



and governance while leading Zonal Demand Generation Managers to deliver execution excellence at scale.

Key Accountabiloties

Business Delivery & Financial Impact

Drive area liquidation and purchase order (PO) delivery through optimized demand generation investments.
Ensure superior expense productivity and ROI across all demand generation activities.
Deliver sustainable revenue growth through effective farmer and retailer engagement programs.
Drive demand generation initiatives that directly contribute to business objectives and liquidation outcomes.

Area Demand Generation Strategy & Planning

Develop and execute area demand generation strategies aligned with business priorities and growth objectives.
Define farmer and acreage coverage priorities using customer calculators and market potential assessments.
Lead integrated campaign planning across crops, geographies, products, and channels.
Balance short-term liquidation objectives wit

📌 Area Demand Generation Manager (Bhubaneswar)
🏢 Corteva Agriscience
📍 Bhubaneswar