The CRO strategist is the day-to-day driver of the testing roadmap — the integrator of the client pod at Ecom Experts. This role sits inside a three-person pod (Strategy Lead, CRO, Research Analyst) and is responsible for executing the CRO program within the Strategy Lead's 90-day growth plan.
You own velocity and rigor: 3–4 validated tests per month, backed by an always-full ideation pipeline and a dual-track research and testing process. More importantly, you own the insight. Every test result must explain what it revealed about the customer — not just whether it won or lost.
This role is for someone who thinks like an integrator. You connect quantitative data, UX fundamentals, and qualitative research into a single coherent strategy. You understand the brand's market position, product catalog stage, and competitive context — and you adapt playbooks to fit, rather than applying them blindly.
Where This Role SitsThe CRO strategist operates within a self-sufficient client pod:
Strategy Lead: Sets the 90-day growth plan, owns client benchmarks, directs the pod.
CRO strategist (you):



Executes the testing roadmap, maintains research and experimentation velocity, synthesises insights.
Research Analyst: Supplies customer intelligence — reviews, surveys, polling, competitive data — that feeds your roadmap.

You report to the Strategy Lead and operate within their direction — not independently of it.
What You'll DoTesting Velocity & PipelineMaintain 3–4 validated tests per month with a pipeline of 75+ ideas, narrowed to 20 solid candidates, and 15–16 presented per cycle.
Run quantitative research and A/B tests in parallel — never letting one stream stall waiting on the other.
Prioritise ruthlessly using structured frameworks (ICE or equivalent) — only run tests that have a clear hypothesis and client-specific rationale.
Research & InsightLayer heatmaps, scroll maps, session recordings, and post-purchase surveys to build a multi-dimensional picture of the customer.
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📌 Conversion Rate Optimization (India)
🏢 Ecom Experts | Shopify Plus Agency
📍 India