Job Description – Sales Manager (Jewellery Industry)

Job Title: Sales Manager
Industry: Jewellery / Luxury Retail
Department: Sales
Location: [Location]
Reports To: Sales Head / General Manager

Job Summary

We are looking for an experienced and result-oriented Sales Manager to lead our jewellery sales team and drive revenue growth. The ideal candidate will have strong knowledge of the jewellery industry, excellent customer relationship skills, and the ability to manage sales targets, staff performance, and showroom operations.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the showroom/region.
- Lead, motivate, and manage the jewellery sales team to maximize performance.
- Develop strategies to increase walk-ins, conversions, average transaction value, and repeat customers.
- Build and maintain strong relationships with high-value and repeat customers.
- Understand customer requirements and guide customers in selecting jewellery based on their preferences and budget.
- Maintain strong knowledge of gold, diamond, platinum, precious stones, bridal jewellery, and other product categories.
- Monitor competitors, market trends, pricing, and customer preferences.
- Ensure excellent customer service and a premium shopping experience.
- Handle important customers, VIP clients, and high-value transactions professionally.
- Track daily sales, targets, conversion ratios, inventory movement, and team performance.
- Conduct regular team meetings, product training, and sales coaching.
- Coordinate with inventory, billing, merchandising, marketing, and operations teams.
- Ensure adherence to company policies, jewellery handling procedures, security standards, and compliance requirements.
- Resolve customer complaints and ensure timely resolution of service issues.
- Prepare sales reports and provide regular updates to senior management.





Required Skills & Qualifications

- Bachelor's degree in Business Administration, Marketing, Retail Management, or a related field preferred.
- 3–7 years of sales experience , preferably in jewellery, luxury retail, fashion, or premium consumer products.
- Proven experience in achieving and exceeding sales targets.
- Strong team leadership and people-management skills.
- Excellent communication, negotiation, and customer-handling abilities.
- Good knowledge of jewellery products, gold, diamonds, gemstones, and current market trends.
- Robust numerical and analytical skills.
- Customer-focused with a professional and presentable personality.
- Ability to work under sales pressure and meet deadlines.
- Basic knowledge of MS Office/Excel and sales reporting tools.

Key Performance Indicators (KPIs)

- Monthly and annual sales achievement.
- Sales growth and profitability.
- Customer conversion rate.
- Average bill value.
- Repeat customer and referral business.
- Team productivity and target achievement.
- Customer satisfaction and complaint resolution.
- New customer acquisition.

Preferred Candidate Profile

The ideal candidate should be sales-driven, confident, customer-oriented, and passionate about jewellery and luxury retail . Experience handling premium/VIP customers and leading a showroom sales team will be an advantage.

Salary: [Amount] per month / As per experience
Employment Type: Full-time
Experience: 3–7 years
Joining: Immediate / [Notice Period]





Job Requirements: Jewellery Industry Knowledge, Revenue Growth, Customer Relationship Management, Sales Target Management, Staff Performance Management, Showroom Operations Management, Sales Strategy Development, Walk-in Conversion, Average Transaction Value Optimization, Customer Retention, High-Value Customer Relationship Management, Customer Needs Assessment, Customer Guidance, Jewellery Selection, Product Knowledge, Gold Knowledge, Diamond Knowledge, Platinum Knowledge, Precious Stones Knowledge, Bridal Jewellery Knowledge, Competitor Monitoring, Market Trend Analysis, Pricing Analysis, Customer Preference Analysis, Customer Service, Premium Customer Experience, VIP Client Handling, High-Value Transaction Management, Sales Tracking, Target Tracking, Conversion Ratio Tracking, Inventory Movement Tracking, Team Performance Tracking, Team Meetings Facilitation, Product Training, Sales Coaching, Inventory Coordination, Billing Coordination, Merchandising Coordination, Marketing Coordination, Operations Coordination, Policy Adherence, Jewellery Handling, Security Standards Compliance, Regulatory Compliance, Customer Complaint Resolution, Sales Reporting, Management Reporting, Team Leadership, Motivation, Sales Team Management, People Management, Communication, Negotiation, Customer Handling, Gemstone Knowledge, Numerical Skills, Analytical Skills, Customer Focus, Professional Presentation, Sales Pressure Management, Deadline Management, MS Office, Excel, Sales Reporting Tools, Sales Growth, Profitability Management, Customer Conversion Rate Analysis, Average Bill Value Management, Referral Generation, Team Productivity Management, Target Achievement, Customer Satisfaction Management, New Customer Acquisition, Luxury Retail Knowledge, Fashion Retail Knowledge, Premium Consumer Products Knowledge

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