Job Type: Full-time

Remote: Remote

Company DescriptionEaton Business School (EBS), part of Westford Education Group, offers globally recognized certifications and educational programs to working executives around the world. EBS provides a learning platform where learners from diverse backgrounds can interact with industry-experienced faculty and professionals, enabling them to stay updated with real-world trends. Through strategic partnerships with accredited Universities and awarding Bodies in the UK and Europe, EBS offers adaptable, affordable DBA/MBA/Diploma programs via its state-of-the-art Learning Management System.Role DescriptionThis is a full-time onsite role for a Performance Marketer at Eaton Business School. The role involves strategizing and implementing performance marketing campaigns, analyzing campaign performance, optimizing for conversions, and driving lead generation. Some remote work is acceptable for this position.QualificationsDigital Marketing, Marketing Analytics,



and Campaign Optimization skillsStrong analytical skills and data-driven decision-makingExcellent written and verbal communication skillsAbility to work independently and collaborativelyPrevious experience in the education sector is a plusBachelor's degree in Marketing, Business, or related fieldDescriptionDevelop, execute, and manage high-performing lead generation campaigns across Google Ads, Facebook, LinkedIn, and other platforms.Continuously optimize targeting, bidding strategies, ad creatives, and landing pages to improve campaign performance.AI Tools & Automation Expertise: AdCreative.ai, Surfer SEO / MarketMuse, Revealbot / Madgicx, TrendWatching / Exploding Topics / Glimpse or knowledge on other AI tools.Use advanced analytics platforms and AI tools to track KPIs, user behavior, and performance trends.Experience with retargeting, custom audiences , lookalike audience creation , conversion tracking , pixel setup , and UTM tagging .Work alongside creative and content teams to align ad copies and creatives with campaign goals/tasks.Conduct regular A/B testing of ad elements and landing pages to improve campaign results.

📌 Performance Marketer (Athiyur)
🏢 Eaton Business School
📍 Athiyur