As a Performance Marketing Specialist, you will own and run ShopDeck's own paid acquisition on Meta and Google — the campaigns that bring D2C sellers into our funnel. You will plan, launch and optimize lead-generation campaigns end to end, with direct ownership of budget, cost per lead (CPL) and customer acquisition cost (CAC).

This is a full-funnel role, not pure media buying. You will be measured not just on lead volume and CPL, but on the quality of leads and how well they convert downstream — so you'll work closely with sales, analytics and creative to connect ad spend to the sellers who actually sign up.

Key Responsibilities

Plan, execute and optimize ShopDeck's performance campaigns across Meta Ads and Google Ads to generate qualified seller leads.
Own CPL and CAC efficiency, pacing spend against a fixed monthly acquisition budget.
Optimize for lead quality and downstream conversion (lead → demo → signup), not just top-of-funnel volume.




Build and maintain conversion-event tracking and signal feedback loops — feeding qualified-lead events into Advantage+ and Google smart bidding to sharpen platform optimization.
Own audience strategy, creative testing and landing/form optimization to lift both lead quality and conversion rate.
Analyze funnel data and real-time dashboards (CPL, lead→demo, demo→signup) to identify efficiency and quality levers.
Run structured experiments across audiences, creatives, bids and budgets, with clean reads and explicit conclusions.
Partner with the creative team to brief, test and iterate ad creative against performance.
Conduct weekly and monthly performance reviews and communicate insights and recommendations clearly to stakeholders.
Collaborate with sales / inside-sales, analytics and creative to close the loop between ad spend and seller quality.

Skillset

Paid Media: Hands-on Meta Ads and Google Ads campaign management, optimization and scaling

Lead & Demand Generation: Lead-gen / demand-gen campaign design; generating qualified

📌 Performance Marketing Associate (Bengaluru)
🏢 ShopDeck
📍 Bengaluru