Location: Mohali, Punjab
Industry: Digital Marketing Agency
Experience: 2–3 Years
Employment Type: Full time
About the Role
We are looking for a creative and strategic Brand Strategist who can translate client business goals into strong brand strategies, creative directions, and digital marketing plans. The ideal candidate should have hands-on experience in a digital marketing agency and understand branding, social media, content, audience behaviour, and digital trends.
Key Responsibilities
Develop end-to-end brand strategies aligned with client objectives and target audiences.
Conduct market, competitor, audience, and industry research to identify opportunities.
Develop brand positioning, communication strategies, messaging, and creative direction.
Create strategic briefs for social media, campaigns, branding, influencer marketing, and digital initiatives.
Work closely with Content, Social Media, Graphic Design, Video, SEO, and Performance Marketing teams.
Develop content pillars, campaign concepts, brand narratives, and communication themes.
Analyse competitors and identify trends that can help brands differentiate themselves.
Understand client requirements and convert them into clear strategic action plans.
Participate in client meetings and present strategic ideas and recommendations.
Ensure consistency in brand voice, visual direction, messaging, and overall brand identity.
Stay updated with emerging digital trends, social media formats, consumer behaviour, and marketing strategies.
Contribute innovative ideas for campaigns, launches, seasonal marketing, and brand growth.
Requirements
2–3 years of relevant experience, preferably in a digital marketing/creative agency.
Strong understanding of branding, digital marketing, social media, and consumer behaviour.
Excellent research, analytical, and strategic thinking skills.
Strong communication and presentation skills.
Ability to create compelling brand stories and campaign concepts.
Ability to manage multiple cl
📌 Brand Strategist (India)
🏢 Admardi
📍 India