Category Handling: Silicone Sealant
Product Management
Ensure to articulate the process of bundling products into singular category, business unit and address procurement, merchandising, sales and other retail efforts on the category as a whole.
Collect base data of last six months and analyze sales trends based on Shoppers behavior, demand/need and derive insights that form strategy to drive growth for the category.
Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products
Design and coordinate promotional campaigns and other marketing efforts across channels
Understands intimately the Indian marketing and communication landscape and can help position the brand accordingly
Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of current products and undertaking other product-related innovations.
Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives
New Product Inputs




Provide inputs into NPD or promotions and review their shelf-layouts.
Track monthly performance in terms of sales and demand in market and put valuable efforts in product features enhancements and relaunches.
Innovation, new launches, and provide training to Sales and Channel Partners.
Responsible for product positioning, brand communication, media and promotion strategies and roll-out
Tactical campaigns and managing/supporting the implementation.
Periodic Visits-Distributors
Distributors meets for product feedback and insights; competitor product understanding and benchmarking
Ensure to analyze data before arranging distributors visit in order to discuss plans, briefing market research, updates on category reports.
Loyalty Program
Drive the success of Loyalty Programs by using targeted campaigns, consistent communication and collaboration with internal & external stakeholders for business development.
Leve

📌 Category Manager (Mumbai)
🏢 Astral Adhesives
📍 Mumbai