Organic Growth & Digital Marketing Manager
Location: Mumbai
Experience: 2+ years; 3+ years preferred
About GoToUniversity
GoToUniversity is a global ed-tech platform helping students discover universities, explore careers, prepare for admissions and get into their dream universities worldwide.
We are building a robust digital presence across international markets and are looking for someone who can own and grow our organic acquisition engine across Search, Social Media and AI-powered search platforms.
The Role
We are looking for a mature, highly driven and hands-on growth marketer who can combine strategy with execution.
This is not a content-posting or social media management role.
You will be responsible for building our organic growth strategy, creating and distributing content, improving SEO, increasing our visibility across AI search platforms such as ChatGPT and Perplexity, and most importantly, turning organic visibility into qualified traffic, leads and sales.
You will have significant ownership and will be expected to identify opportunities, test ideas, execute campaigns,



analyze results and continuously improve what works.
What You'll Own1. Organic Growth Strategy
Develop and execute GoToUniversity's overall organic growth strategy across SEO, social media, content and AI search.
Identify opportunities to increase qualified traffic, enquiries and conversions.
Build content and growth strategies around students, parents, universities, admissions and career exploration.
Research competitors and identify content, keyword, social and distribution opportunities.
Develop strategies that build long-term organic acquisition rather than relying only on paid advertising.
2. SEO & Organic Search
Own day-to-day SEO strategy and execution.
Conduct keyword research and identify high-value search opportunities.
Improve on-page SEO, content structure, internal linking and search intent alignment.
Build topical authority around important education, admissions, test prepara

📌 Organic Growth (Mumbai)
🏢 GoToUniversity
📍 Mumbai