Role Overview
We are looking for you - The Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilize tech-based buying and optimization tools to positively affect our clients’ ROI, including search, display, social, mobile, local, e-commerce, and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and could build and scale an integrated team of performance practitioners.
Department
Performance Marketing
Role Category
Senior Management
Job Title/s
Associate Director – Performance Marketing
Director – Performance Marketing
Reporting Manager Title/s
Associate Vice President
Location
Bangalore
Job Responsibilities
The Director is responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts towards stated client and company objectives. The Director will manage and direct Performance Media teams, including Group Heads, Operations Supervisors, Senior Manager, Manager, and Executives. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.
Account Management
Develops, manages, and monitors client service delivery executions of the assigned accounts
Oversees process development and execution management
Assures quality control of all media planning and implementation
Enforces Best Practices
Prepares and presents annual financial plans and human resources plans
Performance Media
Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines, paid search, display, social, native, video, and e-commerce
Coordinates efforts across differe