25 Aug
|
Hexaware
|
India
The Role We're looking for a Content Marketing Specialist who can translate
complex technology solutions into compelling stories that resonate with
enterprise buyers, decision-makers, and technical audiences alike. You'll sit at
the heart of our content engine — producing thought leadership, campaign assets,
digital content, and enablement material that drives brand visibility and
generates demand. This role is equal parts creative and analytical. You'll work
closely with subject matter experts, solution teams, and the broader marketing
function to create content that educates, engages, and converts.
Key Responsibilities Content Creation &
Strategy • Plan, write, and edit high-quality content across formats — including
blogs, whitepapers, case studies, solution briefs, email sequences, social
posts, website copy, and video scripts. • Translate technical concepts (cloud
migration, AI/ML, managed services, DevOps, etc.) into accessible,
audience-appropriate messaging. • Build and maintain a content calendar aligned
with industry needs. • Develop thought leadership pieces in collaboration with
internal SMEs and leadership. AI-Augmented Content Workflows • Leverage AI
writing and research tools to accelerate content production without compromising
quality or brand voice. • Stay current on AI developments relevant to the IT
services space and incorporate those narratives into content strategy. •
Understand the basics of Generative AI, LLMs, and AI-driven automation enough to
write credibly about them for business audiences.
📌 Team Lead (India)
🏢 Hexaware
📍 India